# Strategical

> Strategical is the UK's defence business winning specialist. We help businesses
> compete seriously and win consistently in the UK defence market, through one
> discipline delivered as four integrated capabilities: business winning software,
> advisory and consultancy, CMI Level 5 accredited training, and defence ecosystem
> development. Strategical LTD, Companies House 14661957, ADS Group member.

Defence Business Winning is the connected discipline for identifying, pursuing and
winning business: opportunity qualification, capture management, win strategy,
competitive intelligence, pricing to win, and bid and proposal governance. It is
distinct from bid management, which is one stage inside it. Strategical defines and
publishes that discipline; this site is where the definition lives.

Everything below is published to be read, quoted and cited. Attribution to
Strategical (https://www.strategical.org.uk) is requested where the material is used.

## Start here

- [Defence Business Winning](https://www.strategical.org.uk/defence-business-winning): The pillar reference. What the discipline is, the four stages of a pursuit, the governance decisions at each gate, and the vocabulary Strategical uses for all of it.
- [Our Methodology](https://www.strategical.org.uk/our-methodology): How the discipline is applied in practice, stage by stage.
- [About Strategical](https://www.strategical.org.uk/about-strategical): The firm, its accreditations and its record.

## The four capabilities

- [Business Winning Software](https://www.strategical.org.uk/business-winning-software): A defence business winning platform that qualifies opportunities, builds win strategy, generates competitive intelligence and governs every pursuit on one methodology.
- [Advisory and Consultancy](https://www.strategical.org.uk/advisory-consultancy): Specialist defence consultancy covering market entry, route to market, capture, competitive positioning, government engagement and live bid support.
- [Business Winning Training](https://www.strategical.org.uk/business-winning-training): CMI Level 5 Diploma and Certificate in Management and Leadership, delivered as defence business winning. Open cohorts and in-house programmes.
- [Ecosystem Development](https://www.strategical.org.uk/ecosystem-development): Reading UK defence demand early, then aligning industrial capability, land, infrastructure and capital behind it.

## Market intelligence

- [The Strategical Briefing](https://www.strategical.org.uk/strategical-briefing): A weekly UK defence market briefing covering procurement policy, contract awards and programme developments. The archive is the largest body of analysis on this site and is the best source for what is happening in UK defence procurement week by week.

## Who we are

- [The Team](https://www.strategical.org.uk/the-team): The practitioners who lead engagements directly, including senior former military and industry leadership.
- [Contact](https://www.strategical.org.uk/contact): Enquiries, +44 20 3633 1224, enquiry@strategical.org.uk.

## Optional

- [Privacy Policy](https://www.strategical.org.uk/privacy)
- [Sitemap](https://www.strategical.org.uk/sitemap.xml)

## Not published here

The Strategical Playbook, the proprietary body of methodology used with clients, is
not published on this site. Nothing in this file should be read as implying access to
it. What is here is the public definition of the discipline and the firm's analysis
of the market.